Google Consent Mode: Basic vs Advanced, and Fixing the "Not Configured" Warning

Google Consent Mode lets Google tags (Analytics, Ads) adapt their behaviour to each visitor's consent choice. In the app, open Google Consent Mode from the left menu.

Basic vs Advanced

• Basic — essential, privacy-safe measurement with minimal setup. Google tags stay fully blocked until the visitor consents; no data is sent for visitors who decline.
• Advanced (recommended in the app) — more accurate insights and better ad performance. For visitors who do not consent, Google receives cookieless, privacy-safe signals that allow conversion modelling.

Which to choose: if you run Google Ads and care about conversion reporting, Advanced recovers measurement you would otherwise lose. If your policy is strict data minimisation, choose Basic.

The yellow warning: "enabled but has not been configured yet"

This warning means the toggle is on but the configuration was never saved. To fix it:

1. Choose the Google Consent Mode Type (Basic or Advanced).
2. Confirm the Google Consent Mode toggle shows Enabled.
3. Under Connect IDs, enter the IDs for the Google tools you use: GTM ID (GTM-XXXXXX), GA4 Measurement ID (G-XXXXXXXXXX, in GA4 under Admin → Data Streams), Google Ads Conversion ID (AW-XXXXXXXXX).
4. Click Save Changes — the warning disappears and Consent Mode becomes active on your storefront.